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    INTERMEDIATERESEARCH07 de mai. de 2026

    Pricing Stress Test

    SaaS pricing stress test across 6 lenses (anchor/decoy/frame/granularity/WTP/churn) with a 1-5 score + 2 weaknesses + 3 moves to TEST (hypothesis/cost/metric/risk/rollback) + a re-eval trigger.

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    WORKS IN
    CLAUDEany setup

    Pure-LLM skill. No MCP, no paid tool required. Works on Claude.ai web, desktop and Claude Code.

    WORKS BEST WITH
    • Stripe MCPoptional

      pulls the real funnel (trial→paid, ARPU, churn, MRR distribution) straight from Stripe — without it the output is directional only

    • Filesystemoptional

      reads past experiments in ~/pricing-experiments/ and flags moves already tested (with the reason they failed)

    TAGS
    founderpricingsaaspsychologymonetization

    What this skill does

    Stress test of your pricing structure across 6 psychological and market lenses: anchor, decoy, frame, granularity, willingness-to-pay and churn risk. Returns a diagnosis + 3 moves to test.

    The 6 lenses

    • Anchor: does the most expensive plan set the expectation for the middle one?
    • Decoy: is there a plan that only exists to make another look cheap?
    • Frame: price per month? Per user? Per usage? Which is more persuasive?
    • Granularity: 3 plans is the sweet spot (not 7)
    • Willingness-to-pay: does the price match the perceived value?
    • Churn risk: too expensive for a trial / so cheap it becomes a commodity?

    When to use

    • Before launching public pricing
    • When landing → trial conversion dropped
    • When ARR is flat even with more users

    How it works

    1. You give it: your current price table + metrics (LTV, CAC, ARPU)
    2. The skill scores each plan across the 6 lenses (1-5)
    3. Identifies the 2 worst scores and why
    4. Suggests 3 concrete changes to test (each with a hypothesis)
    5. Estimates the expected impact on conversion / ARPU / churn
    6. Points out the risk of each change

    Output example

    Pricing Stress Test — Marfin Skills

Current plans
Free  | Pro R$ 49 | Team R$ 149 | Enterprise (call)

Scoring
Anchor          2/5  Enterprise with no price hides the high anchor
Decoy           1/5  No decoy exists. Pro looks like "the only path"
Frame           4/5  Per user/month is clear
Granularity     4/5
Willingness     3/5  R$ 49 is below the niche average (R$ 79)
Churn risk      2/5  14d trial with no card = high churn

3 changes to test
1. Add Pro Plus at R$ 89 between Pro and Team
   Hypothesis: 30% of those heading to Pro upgrade to Pro Plus (ARPU +18%)
   Risk: confusion at the moment of choosing
2. Switch the trial to 7d with a card (instead of 14d without)
   Hypothesis: trial → paid goes from 8% to 14%
   Risk: signups drop 25%
3. Publish the Enterprise price (R$ 499)
   Hypothesis: Team becomes the relative "deal", Team sales +15%
   Risk: enterprise prospects will try to hold out on Team

    Pre-reqs

    None. The more funnel data you give it, the more precise it gets.

    Build.

    Work.

    Dream.

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