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    BEGINNERRESEARCH06 de mai. de 2026

    Competitor Teardown

    Public teardown of a competitor: positioning, price, claims, segment. No paid tools.

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    WORKS IN
    CLAUDEany setup

    Pure-LLM skill. No MCP, no paid tool required. Works on Claude.ai web, desktop and Claude Code.

    WORKS BEST WITH
    • Web Search (built-in)optional

      fetches home, /pricing, /about, blog and LinkedIn — strongly recommended; without it the teardown is guesswork

    TAGS
    foundercompetitorresearchteardownpositioning

    What this skill does

    A public teardown of a competitor across 5 dimensions: positioning, pricing, claims, the segment they target and obvious gaps. Uses only public sources (site, LinkedIn, social), no paid tools like SimilarWeb or Crunchbase.

    The 5 dimensions

    • Positioning: who it is for, in 1 sentence, and what they promise
    • Pricing: full table, plans, discounts, claims
    • Claims: what the landing page says vs what they deliver
    • Segment targeted: ads, content, the persona in their testimonials
    • Gaps: what does NOT exist in their offer

    When to use

    • Before locking in your own positioning
    • To answer the investor's 'who is your biggest competitor?'
    • When you lose a deal to them and want to understand why

    How it works

    1. You give it the competitor's URL
    2. The skill reads the site, /pricing, /about, blog, and the company LinkedIn
    3. Extracts literal claims (verbatim quotes)
    4. Compares them to what is reachable in the product (demo screenshots, free tier)
    5. Identifies 3 gaps your offer can attack
    6. Returns 1 structured markdown page

    Output example

    Competitor Teardown — Acme.io

Positioning
"AI workspace for small teams". For 5-50 person teams already on
Notion/Slack that want to be 'AI-first'.

Pricing
Free | Pro $19/u/m | Business $39/u/m | Enterprise (call)
20% annual discount. Claim: "less than 2 coffees a day".

Claims on the landing page
- "10x productivity" (no benchmark linked)
- "trusted by 1000+ teams" (no logo wall, only 4 testimonials)
- "GDPR + SOC2" (badges with no link to the report)

Segment targeted
LinkedIn ads: early-stage founders, SaaS, US/EU
Testimonials: 2 from YC, 2 from Series B scale-ups
Blog: SEO on "alternative to Notion", "AI for startups"

Gaps you can attack
1. No Portuguese / Latin America support (BR opportunity)
2. Per-seat pricing punishes growing teams (you: per-team)
3. No Linear integration (you: already have it)

    Pre-reqs

    None required. Web Search enabled in Claude makes the teardown much richer (it can read the real site instead of inferring).

    Build.

    Work.

    Dream.

    Create.