BEGINNERRESEARCH07 de mai. de 2026

    Feature Matrix

    3x3 matrix (up to 5x5) vs 2-4 direct competitors: 3 real differentiators, 3 defensive gaps rated by impact and 1-2 redundancies to CUT from the pitch. Capped at 4 columns to preserve decision power.

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    WORKS IN
    CLAUDEany setup

    Pure-LLM skill. No MCP, no paid tool required. Works on Claude.ai web, desktop and Claude Code.

    WORKS BEST WITH
    • Web Search (built-in)optional

      fetches each competitor's landing/pricing/features and extracts them automatically — without it you paste every feature list by hand (high friction)

    • Filesystemoptional

      writes to ./docs/competitive/<YYYY-MM>-matrix.md with versioning so the team has a historical trail

    TAGS
    foundercompetitorfeaturematrixpositioning

    What this skill does

    Builds a 3x3 (or 5x5) matrix comparing your features against 2-4 direct competitors. Identifies gaps, redundancies and the 3 real points of differentiation — not the ones invented for a deck.

    When to use

    • Before locking in landing copy
    • Before a pitch deck (competitive landscape slide)
    • When you need to decide what to cut from the roadmap

    How it works

    1. You list your features and the 2-4 competitors (URLs)
    2. The skill extracts their features via web search or the description you provide
    3. For each feature it marks: ✓ has it, ~ partial, ✕ missing
    4. Identifies 3 of their gaps that you cover (real differentiation)
    5. Identifies 3 of their features that you do NOT have (defensive gap)
    6. Suggests 1-2 features to drop from your roadmap (redundancy)

    Output example

    Feature Matrix — Marfin Skills vs competitors
    
                              Marfin   Acme   Bolt   Zap
    SEO audit MCP-based         ✓       ✕      ✕     ✕
    MCP Brasil (CNPJ/CEP/FIPE)  ✓       ✕      ✕     ✕
    One-time pack PIX R$ 497    ✓       ✕      ✕     ✕
    Lifetime updates            ✓       ✕      ✕     ✕
    MIT open source skills      ✓       ✕      ~     ✓
    Direct Portuguese support   ✓       ✕      ~     ~
    Figma templates             ✕       ✓      ✓     ✓  ← gap
    Slack integration           ✕       ✓      ✕     ✓  ← gap
    Public API                  ✕       ✓      ✓     ✓  ← defensive gap
    Public marketplace          ✓       ✓      ✓     ✓  ← redundancy
    
    Real differentiation (3)
    1. MCP-based SEO audit (nobody else has it)
    2. MCP Brasil (CNPJ, CEP, FIPE)
    3. One-time pack + lifetime updates (unique model)
    
    Gaps to close (3)
    1. Slack integration — high demand in discovery calls
    2. Public API — investors expect it for a Series A
    3. Figma templates — easy to copy (not a priority)
    
    Cut from the roadmap
    The public marketplace is saturated, everyone has one. Don't pitch it.

    Pre-reqs

    None. Web Search enabled makes the extraction more accurate.

    Build.

    Work.

    Dream.

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