What this skill does
Generates 30 days of content from 1 central theme. Mixes formats (short post, thread, carousel, video, newsletter), alternates hooks and CTAs, and leaves every item with the hook already written — you only have to develop it.
What the calendar covers
- 30 ideas with the hook pre-written (1-2 sentences each)
- Mix: 50% educational, 30% storytelling, 20% promotional
- Format split: 10 short posts, 8 threads/carousels, 6 videos, 4 newsletters, 2 case studies
- Each item has: day, format, hook, angle, CTA
- 3 'tentpole posts' you prepare with extra care
When to use
- Start of the month, when you don't know what to post
- Before a launch campaign
- When engagement dropped and you need to test new formats
How it works
- You give it: the central theme, your ICP, 1-2 sentences about you/the company
- The skill looks up trends on the theme (if web search is available)
- Generates 30 ideas with the hook pre-written
- Spreads them across the 30 days, alternating formats
- Marks the 3 tentpole posts (high production)
- Returns CSV/markdown you can paste into Notion
Output example
30-day calendar — Theme: Claude skills for solo founders
ICP: solo founders / early-stage SaaS in Brazil
Day 1 · Short LinkedIn post (educational)
Hook: "A solo founder spends 12h/week doing the work of 3 roles."
Angle: the breakdown of those 12h
CTA: "which hour would you cut first?"
Day 2 · Twitter thread (storytelling)
Hook: "Last month I lost 3 deals for not having an SDR. Then it clicked:"
Angle: my fix was automating discovery
CTA: link to the discovery-call-script skill
Day 3 · Video (educational) ★ tentpole
Hook: "How I roast my own pitch decks before sending them"
Angle: 5min tutorial using pitch-deck-roast
CTA: "free skill at marfin.co/skills"
...
Day 30 · Newsletter (promotional) ★ tentpole
Hook: "30 days of solo founder skills: what happened"
Angle: compiled results from people who used them this month
CTA: agency pack R$ 497 (last call of the month)Pre-reqs
None. Web search helps anticipate the month's trends.
